WHOLE FOODS
FASTER FOOD
INTEGRATED CAMPAIGN
AD: Khoi Phan
To educate consumers about the effects of wasting food, we created a fake and futuristic "Faster Food" restaurant in New York. After building buzz for our new concept eatery, we will reveal that the "meals" are actually pills at the opening. This could be the future of food if we don't stop wasting food, and we aim to educate people about conserving our resources.
